Digital Transformation

In today’s digital age, it is important for leaders to differentiate between implementing technology and digital transformation in business. This online course of DIGITAL TRANSFORMATION will help you acquire relevant skills and understand all the basic frameworks, strategy and techniques of digital marketing.



True transformation is strategy-pulled rather than technology-pushed. Understand transformation in the context of your marketplace and your organisation, gain clarity around the drivers of successful transformation and adopt the mindset and methods to start implementing successful change now using our data-driven digital transformation framework.

At the end of this course, participants will be able to:

  • Gain a 360 view of digital transformation programs – Digital transformation is not just about technology!
  • Develop a POV on how they can lead/ support/ be change agents for digital transformation projects within their organisation
  • Understanding the role of DIGITAL MARKETING in digital transformation projects
  • Develop familiarity with digital terminology and skills (as desired) to be a successful digital marketing leaders

Course Curriculum

  • David Rogers: The Network Is Your Customer_DT Preview
    6 minutes
  • Optional Video: Milgram Experiment – Obedience and Group Behavior_DT Preview
    8 minutes
  • Milgram Experiment : Obedience and Group Behavior_DT Preview
    8 minutes
  • Metcalfe’s Law_DT Preview
    5 minutes
  • Bonus Video: Phillip Kotler talks about Marketing_DT Preview
    57 minutes
  • Ben Edelman, Professor at Harvard Business School – Online Marketing Rockstars 2014 | OMR14_DT Preview
    28 minutes
  • Understanding the Digital Consumer: How Behaviors Drive Strategy_DT Preview
    32 minutes
  • David Rogers on The Digital Transformation Playbook_DT Preview
    20 minutes
  • How the Offline World Affects Online Commerce_DT Preview
    17 minutes
  • 2017-20 Designing for Digital_DT Preview
    58 minutes
  • Bonus Video: Think Fast, Talk Smart: Communication Techniques_DT Preview
    58 minutes
  • What is digital marketing_DT Preview
    1 minutes
  • Lubomira Rochet: Leading digital transformation at L’Oréal_DT Preview
    66 minutes
  • Jessica Federer – Chief Digital Officer, Bayer | Webit.Festival 2016_DT Preview
    10 minutes
  • Fast Forward: Under Armour’s Chief Digital Officer Mike Lee_DT Preview
    14 minutes
  • Interview with Avinash Kaushik, digital marketing evangelist for Google_DT Preview
    32 minutes
  • Digital Disruption: Transforming Your Company for the Digital Economy with Jeanne Ross_DT Preview
    56 minutes
  • A digital-strategy framework_DT Preview
    6 minutes
  • Building Your Action Plan for Social Media Marketing_DT Preview
    20 minutes
  • Bonus Video: Mining Big Data to Understand the Link Between Facial Features and Personality_DT Preview
    20 minutes
  • Unconventional Marketing Investments: A Talk with Pepsi and Intel Preview
    32 minutes
  • The Content Imperative: Three New Media-Brand Relationships Preview
    12 minutes
  • SEO 101 with Bernard Huang_DT Preview
    67 minutes
  • All things Adwords with Dan Soha_DT Preview
    50 minutes
  • Referral Marketing with Matt Belitsky_DT Preview
    59 minutes
  • Remarketing 101 with John Hamilton_DT Preview
    47 minutes
  • A/B Testing with Ron Schneidermann_DT Preview
    50 minutes
  • Retention and Cohort Analysis with Bei Lu_DT Preview
    46 minutes
  • Cold Outreach with Sean Sheppard_DT Preview
    58 minutes
  • OMTM: One Metric That Matter with Andrei Marinescu_DT Preview
    53 minutes
  • Startup Funnel Optimization with Andrei Marinescu_DT Preview
    67 minutes
  • How Create an SEO strategy 2017 – Whiteboard Friday_DT Preview
    9 minutes
  • How to Build a Killer Content → Keyword Map for SEO – Whiteboard Friday_DT Preview
    6 minutes
  • Greatest Misconception in Content Marketing Whiteboard Friday_DT Preview
    10 minutes
  • Stanford Webinar – Creating Demand with Content Marketing_DT Preview
    46 minutes
  • Stanford Webinar: Introduction to Growth Hacking_DT Preview
    46 minutes
  • Key Take Aways from Pre-Reads_DT
    0 minutes
  • Lecture Summary : Referral Marketing_DT
  • Lecture Summary : Digital Metrics That Matter_DT
  • Digital Transformation Readiness Assessment_DT
  • Digital Strategy Formulation Tool_DT
  • Key Take Aways from L’Oréal’s Digital Transformation Strategy_DT
  • Digital Marketing KPI Cheat Sheet_DT
  • Lecture Summary : Content Marketing_DT
  • Lecture Summary : AdWords_DT
  • Lecture Summary : Re-marketing_DT
  • Lecture Summary : A/B Testing_DT

Your On-line course on negotiation, persuasion and influence includes

Self-Paced Multi-Format Lessons

Lessons are in a combination of Video, Audio and reading materials – which you can access on phone or desktop, at your own time.

Tools/ Templates

Each course is supported by tools, templates, take home slides, which will help remind you of key concepts and support easy implementation.

100% Accelerated Learning

We accelerate your learning by curating high quality, well structured content and support it with tools and templates, making it easier for you to focus on what is important.

Frequently asked Questions

When does the course start and finish?

This is self paced learning course with varying durations. You are free to take this course based on your need.

How long do I have access to the course?

Unlimited !! You can watch the videos and techniques explained for as much number of time you wish.

Can I have face to face interaction with Instructor

No, this is an online self paced course with video demonstration. However, you are free to contact us/ your organisation HR. If we have sufficient requests- we can arrange for an interaction with the instructor/ expert on the topic. You can reach us at [email protected]

Does this course have any certificates?

We offer a course completion certificate from Northwest Executive Education.

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