YOUR WORLD  OF SOCIAL NETWORK IS YOUR POTENTIAL CUSTOMER

David Rogers, Faculty of Executive Education at Columbia Business School, is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is author of four books, including “The Network Is Your Customer,” and his newest book, “The Digital Transformation Playbook: Rethink Your Business for the Digital Age” (Columbia University Press).

 

Content from Columbia Business School – Executive Education