VALUE OF SOCIAL MEDIA FOR CRISIS AND REPUTATION MANAGEMENT & THE NEED FOR STORYTELLING

In this video, Ric Dragon presents a framework to develop a social media marketing strategy and action plan.

Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the former CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows. He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences around the globe.

Source: Columbia Business School