Online Marketing Rosckstar : Ben Edelman – Harvard Business School Professor

Ben Edelman is a professor at Havard Business School. With a detailed analysis, the professor gives a deep insight into the SEM area. He takes viewers on the Online Marketing Rockstars 2014 | OMR14 on the hand on a journey through the history of Google: from the nude search results page to the first ads, it shows the evolution of the largest search engine in the world.

 

Source: OMR