FIVE CORE BEHAVIORS THAT DRIVE TODAY’S DIGITAL CONSUMER TRENDS
David Rogers, Faculty of Executive Education at Columbia Business School, is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is author of four books, including “The Network Is Your Customer,” and his newest book, “The Digital Transformation Playbook: Rethink Your Business for the Digital Age” (Columbia University Press).
Learn the five core behaviors that drive today’s digital consumer trends and how leading marketers tap into these behaviors to fuel customer acquisition, satisfaction, and the digital advocacy that drives growth in a connected world.
Source: Columbia Business School