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Case Questions:

What factors created an opportunity for Bob Reiss and the “TV Guide” Game?”

What risks and obstacles had to be overcome in order to pursue the opportunity successfully? How did Bob Reiss accomplish this?

Would this approach have worked for Parker , or Milton Bradley?

How successful (financially) was Reiss? Why was he successful?

As a result of this success, what should Reiss do?


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R&R case study

R&R Supplement

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