DIGITAL MARKETING-CORE SKILLS

To be a successful digital marketer, there are a certain set of skills that you must know. The consumer should be aware about your online presence and that you are not lost in heap of web pages. This online course of DIGITAL MARKETING will help you learn these skills and how each digital channel works and can be applied to your modus operandi.

FREE

DIGITAL MARKETING

Marketing budgets across companies are shifting to the digital medium for multiple reasons. As a result, the marketers today are required to be ROI focused, and have the ability to deliver on marketing goals. Being a marketer today requires one to develop a deep understanding of the digital platforms, places where most of the consumer are consuming content currently as well as an ability to map out impact of their marketing efforts.

This course will help you:

  1. Develop an understanding of the digital marketing frameworks and the key levers as we know today
  2. Develop a familiarity with the ‘terminology’ used in the digital marketing space
  3. Develop specific skills for launch a digital marketing effort and execute on digital marketing efforts in your organisation

 

 

 

Course Curriculum

  • What is digital marketing_DT Preview
    1 minutes
  • Interview with Avinash Kaushik, digital marketing evangelist for Google_DT Preview
    32 minutes
  • The Content Imperative: Three New Media-Brand Relationships Preview
    12 minutes
  • SEO 101 with Bernard Huang_DT Preview
    67 minutes
  • How Create an SEO strategy 2017 – Whiteboard Friday_DT Preview
    9 minutes
  • How to Build a Killer Content → Keyword Map for SEO – Whiteboard Friday_DT Preview
    6 minutes
  • All things Adwords with Dan Soha_DT Preview
    50 minutes
  • Referral Marketing with Matt Belitsky_DT Preview
    59 minutes
  • Remarketing 101 with John Hamilton_DT Preview
    47 minutes
  • A/B Testing with Ron Schneidermann_DT Preview
    50 minutes
  • Retention and Cohort Analysis with Bei Lu_DT Preview
    46 minutes
  • Cold Outreach with Sean Sheppard_DT Preview
    58 minutes
  • OMTM: One Metric That Matter with Andrei Marinescu_DT Preview
    53 minutes
  • Startup Funnel Optimization with Andrei Marinescu_DT Preview
    67 minutes
  • Biz Foundations Quiz
    7 questions

Your On-line course on negotiation, persuasion and influence includes

Self-Paced Multi-Format Lessons

Lessons are in a combination of Video, Audio and reading materials – which you can access on phone or desktop, at your own time.

Tools/ Templates

Each course is supported by tools, templates, take home slides, which will help remind you of key concepts and support easy implementation.

100% Accelerated Learning

We accelerate your learning by curating high quality, well structured content and support it with tools and templates, making it easier for you to focus on what is important.

Frequently asked Questions

When does the course start and finish?

This is self paced learning course with varying durations. You are free to take this course based on your need.

How long do I have access to the course?

Unlimited !! You can watch the videos and techniques explained for as much number of time you wish.

Can I have face to face interaction with Instructor

No, this is an online self paced course with video demonstration. However, you are free to contact us/ your organisation HR. If we have sufficient requests- we can arrange for an interaction with the instructor/ expert on the topic. You can reach us at kanika@northwest.sg

Does this course have any certificates?

We offer a course completion certificate from Northwest Executive Education.