Going to Market, Global Considerations | 2018-19

Going to Market, Global Considerations | 2018-19

Global Leadership This course addresses branding and financial concerns on a global stage. Beginning with an investigation of how product branding is managed in today’s internet age, the course provides several authentic examples to illustrate key concepts. It then...
Going to Market, Global Considerations | 2018-19

Global Communication for Impact | 2018-19

Global Leadership Global Communication for Impact | 2018-19 This course focuses on general negotiation principles and techniques, and then applies these concepts specifically to inter-cultural situations. A discussion of the meaning of culture and the ways in which...
Going to Market, Global Considerations | 2018-19

Essentials of Global Leadership | 2018-19

Global Leadership Essentials of Global Leadership | 2018-19 This course covers a range of topics associated with globalization and the leadership of multinational companies. Topics include how to gain a global mindset, how to move an established organization...
Going to Market, Global Considerations | 2018-19

Globalization & Growth | 2018-19

Managing Global Enterprises Globalization & Growth | 2018-19 This course focuses on several essential questions related to a company’s efforts to succeed in the global marketplace: What is the value of “going global”? What organizational structures best...