Your company produces several products and is considering dropping production of one, because it is not considered profitable enough. Its total costs are $127 – $102 for raw materials, $12 for packaging, and $3 for overhead – and the product sells for $395. Your production line can turn out 4 of these products per hour. You think this product can be made more profitable, but there is no way to increase the production capacity. What is the most realistic idea to increase the profitability of this product?