Each of the four Ps of the traditional marketing mix – product, place, price, and promotion – offers an opportunity to send an “off brand” message, which can damage the brand. Therefore, it is important to be sure that:
Each of the four Ps of the traditional marketing mix – product, place, price, and promotion – offers an opportunity to send an “off brand” message, which can damage the brand. Therefore, it is important to be sure that:
