Paradigm Shift from Producer to User Innovation

How to Develop Breakthrough Products and Services, Spring 2012

Firms must develop major innovations to prosper, but they don’t know how to. However, recent research into the innovation process has made it possible to develop breakthroughs systematically.¬†15.356 How to Develop Breakthrough Products and Services¬†explores several practical idea generation development methods.

 

Source: MIT OpenCourseWare