NUS Accelerated Management Program

The Accelerated Management Program (AMP) from the National University of Singapore Business School is a fast-track management program for professionals who want to excel in this dynamic business environment. Through the course of 9-months, you will build a solid foundation in Strategy, Leadership and Finance and gain critical skills in emerging areas such as Digital Business and Transformation, Marketing Analytics and Growth Hacking, as well as other cross-functional business skills to develop a growth mindset for your business, organization, and industry. Under the guidance of the distinguished NUS Business School faculty and leading industry experts, you will gain invaluable practical insights, tools, best practices, and the real-world expertise you need to harness growth opportunities for your career and your organization. AMP is a comprehensive learning journey that will help you build future-ready capabilities through real-world case studies and interactions with faculty in a live-online format, using research driven insights to drive growth. Along with other high-achieving peers from around the world, you will develop a global perspective and the expertise to apply this knowledge.

Course Learning Objectives:

  • Develop foundational skills in strategy, finance, and leadership.
  • Explore diverse business perspectives, key trends in emerging technologies, and imbibe a deep understanding of the new dimensions of leadership in the digital.
  • Develop a keen sense of what the future looks like and how emerging technologies will shape and impact the market, your industry, and your organization.
  • Acquire tools, frameworks, and techniques to drive change and leverage digital technologies to transform your organization.
  • Employ a strategic growth mindset and drive a data-driven growth strategy to rapidly scale up in a dynamic marketplace. Identify new opportunities and focus on processes needed to consistently innovate for driving growth.
  • Earn deeper perspectives into emerging business models and leverage them for a competitive advantage in an evolving business landscape.
  • Leverage tools and skills to expand your team leadership and people leadership skills.
  • Put your new knowledge, concepts, and frameworks into practice at your workplace in real-time, while developing meaningful connections with leaders of the same caliber from varied backgrounds, industries, and countries.
  • Build the confidence to step into and succeed in senior leadership roles in your organization and industry.

Syllabus

Learning Objectives:
  • Develop a keen sense of what leadership looks like in a VUCA world.
Module Components:

Video Lectures:

  • Understanding the VUCA Acronym
  • Leadership Principles in a VUCA World
  • Leadership Skills in a VUCA World
  • Adaptive Leadership Framework
  • The Seven C’s of Leadership During the COVID-19 Crisis

Readings:

  • Leadership in a VUCA World: A Military Perspective
  • Strategies for Leading Through Uncertainty
  • Dimensions of Adaptive Leadership
  • Systems Leadership for Tackling Complex Challenges
  • Leadership in VUCA World: A Case of Lenovo
  • Attacking Uncertainty: Interview with Ram Charan

Quiz:

  • Leadership in the Most Uncertain World
Learning Objectives:
  • Build an understanding of becoming a strategic thinker and leader.
Module Components:

Video Lectures:

  • What Is Strategic Thinking?
  • The Difference Between Strategic Planning and Strategic Thinking
  • 3A Strategic Thinking Framework
  • The Strategic Leader in a VUCA World
  • Tony Blair: Finding Time to Think Strategically

Readings:

  • Ways to Develop Strategic Thinking Skills
  • Strategy Under Uncertainty

Quiz:

  • Strategic Mindset
Learning Objectives:
  • Explore a range of communication skills and styles for leaders and their importance.
Module Components:

Video Lectures:

  • Why is Effective Communication Important for Leaders
  • Key to Powerful Leadership Communication

Readings:

  • Essential Leadership Communication Skills
  • Communication Styles For Effective Leaders
  • Leadership Self-Assessment: How Effective Are You?
  • Communication Assessment Sample

Quiz:

  • Leadership Communications
Learning Objectives:
  • Gain an understanding of financial technology aspects with examples from different industries.
Module Components:

Video Lectures:

  • An Overview Of Financial Technology
  • Fintech and Payment Systems
  • Fintech Revolution: Deposits and Lending
  • Cryptocurrency and Its Impact on Fintech

Readings:

  • Fintech Companies Redefining the Payment Domain
  • Proptech: Innovation in Real Estate Finance
  • Fintech Revolution in Insurance
  • The Difference Between B2B and B2C in Fintech

Quiz:

  • Fintech
Learning Objectives:
  • Learn an overview of biotechnology, its applications, trends, and advancements.
Module Components:

Video Lectures:

  • An Overview of Biotechnology and its Applications
  • Advancements in Biotech: Biosimilars
  • Advancements in Biotech: CRISPR-Cas9

Readings:

  • Pandemic and the mRNA Revolution
  • Role of Biotechnology in Improving Human Health

Quiz:

  • Biotech
Learning Objectives:
  • Develop an understanding of the food and agricultural technology with examples of plant-based, lab-grown meats, blockchain technology, and smart farming.
Module Components:

Video Lectures:

  • Can Lab-Grown Meat Become Food of the Future?
  • Revolutionizing the Food Industry Through Plant-Based Meat
  • Agriculture and Blockchain
  • Japan is Reshaping Its Agriculture by Harnessing Smart-Farming Technology

Readings:

  • An Overview of Food and Agricultural Technology
  • All About Plant-Based and Lab-Grown Meats
  • Walmart and Hyperledger Fabric Blockchain Framework

Quiz:

  • Food and Agri Tech
Learning Objectives:
  • Earn perspective of a smart city framework and its challenges and opportunities from the angle of different smart cities across the globe such as Singapore, Estonia, and Amsterdam.
Module Components:

Video Lectures:

  • Smart Cities: An Overview
  • Smart Nation: Singapore’s Vision to Connect
  • How Amsterdam Revolutionizes Energy

Readings:

  • Smart Cities: Understanding the Challenges and Opportunities
  • Case Study by CfDS Indonesia: Singapore from Smart City to Smart Nation
  • Tallinn: A City of the Future
  • The Smart City Ecosystem Framework

Quiz:

  • Smart Cities
Learning Objectives:
  • Gain an understanding of what marketing analytics is and its importance and learn different areas of marketing analytics such as MMM, Attribution Modeling, and UMM with help of examples.
Module Components:

Video Lectures:

  • Marketing Analytics: What it is and Why it Matters
  • Marketing Mix Modeling
  • Attribution Modeling

Readings:

  • Understanding Marketing Analytics in Detail
  • Case Study: L’Oreal Utilized MMM
  • Unified Marketing Measurement
  • Case Study: How Regions Bank Improved ROI With UMM
  • B2B vs. B2C Marketing Analytics

Quiz:

  • Marketing Analytics and UMM
Learning Objectives:
  • Build an understanding of how leaders are thriving in a gig economy and Covid-19 crisis.
Module Components:

Video Lectures:

  • How Crises Created Opportunities for Good Leadership

Readings:

  • Thriving in the Gig Economy

Quiz:

  • Leading in Uncertainity / Crisis

 

Learning Objectives:
  • Learn the basic understanding of data science with an outlook of data as well as different buzzwords of data science.
Module Components:

Video Lectures:

  • What is Data Science?
  • Foundation of Data Science: Data
  • Data Preprocessing
  • Introduction to Business Analytics
  • What is Business Intelligence?
  • Applications of Business Intelligence
  • Predictive Analytics Techniques
  • Predictive Analytics Applications
  • Introduction to Machine Learning
  • Types of Machine Learning
  • Applications of Machine Learning
  • Programming Languages and Tools for Data Science
  • Importance of R in Data Science and How It Works

Readings:

  • Data Science in a Nutshell

Quiz:

  • Fundamentals of Data Science
Learning Objectives:
  • Gain an understanding of data and analytics from Google’s perspectives and learn different aspects of data analytics with examples from different industries.
Module Components:

Video Lectures:

  • Data: A Google’s Perspective
  • Working Within the Data Ecosystem
  • How Data Informs Better Decisions
  • What Does a Data Analyst Actually Do?
  • What is Data Mining?
  • Importance of Data Mining
  • Analytics for Healthcare

Readings:

  • How Netflix Leverages Analytics
  • Segmentation Case Study by INSEAD

Quiz:

  • A Deeper Understanding of Data and Data Analytics
Learning Objectives:
  • Develop an outlook for AI and ML by understanding their deeper aspects such as Neural Networks, Natural Language Processing, and Deep Learning with a variety of examples.
Module Components:

Video Lectures:

  • What is Artificial Intelligence?
  • Artificial Intelligence vs. Data Science
  • Natural Language Processing
  • Neural Networks and Facial Recognition
  • Machine Learning vs. Deep Learning

Readings:

  • Applications of NLP
  • AI Use Cases in Insurance
  • An Insight on Machine Learning Algorithms and its Applications
  • What are Artificial Neural Networks?
  • AI vs. ML vs. Deep Learning vs. Neural Networks
  • Speech Recognition using Deep Learning

Quiz:

  • Artificial Intelligence and Machine Learning
Learning Objectives:
  • Earn a perspective of visualizing and reporting data by understanding its importance, methods, and use cases in different industries.
Module Components:

Video Lectures:

  • What is Data Visualization?
  • Why Data Visualization Matters?
  • Data Visualization in Business Intelligence

Readings:

  • Data Visualization 101 by HubSpot and Visage
  • Industries That Benefited from Data Visualization

Quiz:

  • Data Visualization and Reporting
Learning Objectives:
  • Familiarize yourself with effective business strategy frameworks, principles and understand various business models and the concept of building a business model in a “Lean Start Up”.
Module Components:

Video Lectures:

  • What is Strategy?
  • Creating and Capturing Value
  • The Difference Between Creating and Capturing Value
  • Ensuring Competitiveness (VRIO Framework)
  • Challenges in Delivering Value
  • A Framework for Strategy Implementation
  • What is a Business Model?
  • Understanding the Lean Start Up Principles
  • Business Model Development with Lean Startup – I
  • Business Model Development with Lean Startup – II

Readings:

  • Porter’s Strategy Framework
  • Porter’s Five Forces – Strategy Framework
  • Business Models – Definition and Types
  • Lean Startup as an Entrepreneurial Strategy
  • The Case for The Fat Start-Up

Quiz:

  • Business Strategy and Business Models

 

Learning Objectives:
  • Acquire a comprehensive understanding of the innovation ecosystem.
Module Components:

Video Lectures:

  • What is Innovation?
  • Doblin’s 10 Types of Innovation
  • What is Innovation Management?
  • Importance of Product Innovation in Business
  • Design Thinking for Innovation
  • Diffusion of Innovation Theory – The “S Curve”

Readings:

  • Understanding the Innovation Matrix
  • Product Innovation: What is It and How to Do It Right?
  • The Stage-Gate Model for Product Innovation
  • Evaluating Product Innovations
  • Find Innovation Success With Real-Win-Worth
  • Steps to Implementing Product Innovation: An Overview
  • Customer Experience Innovations
  • Market-Driven Technology Roadmapping
  • Types of Business Technology
  • Driving Innovation with Technology Scouting
  • Understanding Network Effects

Quiz:

  • Strategy and Innovation

     

     

     

 

Learning Objectives:
  • Learn the fundamentals of negotiations through examples and frameworks.
Module Components:

Video Lectures:

  • What is Negotiation?
  • Types of Negotiations
  • The Principle of the Divided Cloth
  • What is the Pie?
  • Shapley Value
  • Example – Airline Cost Sharing
  • The Best Alternative to a Negotiated Agreement (BATNA)
  • Reservation Point and Bargaining Range
  • Distributive Negotiations
  • Bargaining Techniques in Distributive Negotiations
  • Integrative Negotiations
  • Bargaining Techniques in Integrative Negotiations
  • Intercultural Negotiations

Readings:

  • What is the Zone of Possible Agreement (ZOPA)
  • How to Find the Zone of Possible Agreement (ZOPA)
  • Proven Strategies for Success in Distributive Negotiations

Quiz:

  • Negotiations 

     

     

     

     

     

     

     

     

 

Learning Objectives:
  • Learn the science behind influence and persuasion, and the difference between the two.
Module Components:

Video Lectures:

  • What is Persuasion?
  • The Difference Between Persuasion and Negotiation
  • How to Influence Different Types of Individuals
  • Difference Between Persuasion and Influence
  • An Example – Persuasion and Influence

Readings:

  • What is Influence?
  • A Framework for Building Influence at the Workplace

Quiz:

  • Influence and Persuasion 

     

     

     

     

     

     

     

     

     

 

Learning Objectives:
  • Learn the fundamentals of design thinking approach and its principles and understand the process of designing a product using a design thinking approach.
Module Components:

Video Lectures:

  • Design Thinking and Its Importance
  • Benefits, Limitations, and Use Cases of Design Thinking

Readings:

  • Design Thinking Principles: Desirability, Viability, Feasibility
  • Design Thinking Process in Detail
  • Design Thinking in Practice: Building Design Sprints

Quiz:

  • Design Thinking 

     

     

     

     

     

     

     

 

Learning Objectives:
  • Familiarize yourself with the basics of digital transformation concepts with industry examples.
Module Components:

Video Lectures:

  • Digital Transformation : Creating An Operational Backbone
  • Digital Transformation : Creating A Digital Services Backbone

Readings:

  • Digital transformation: A Primer
  • Digital Transformation and the Subscription Model
  • Unlocking Success In Digital Transformations
  • Example: Digital Transofrmation within Manufacturing Industry

Quiz:

  • Digital Transformation 

     

     

     

     

     

     

     

 

Learning Objectives:
  • Review digital business models and understand a suitable digital business model for your business.
Module Components:

Video Lectures:

  • Clarifying the Digital Business Opportunity
  • Defining the Digital Value Proposition
  • Examples of Digital Business Models

Readings:

  • Digital-First: The Essential Modern Business Mindset
  • Growth of the Sharing Economy by PwC
  • Freemium Business Model
  • Designing a Business Model for the Digital Economy

Quiz:

  • Digital First Business Models

     

     

     

     

     

Learning Objectives:
  • Learn the concepts, frameworks, and tools required for you to kick-start your digital marketing efforts.
Module Components:

Video Lectures:

  • Rethinking the Marketing Funnel
  • Influencing Customer Networks
  • The Five Levers of Digital Marketing Transformation
  • The 4Ps of Digital Marketing Strategy
  • Optional: L’Oréal’s Digital Marketing Strategy Example
  • How To Measure Digital Marketing Performance
  • What is Search Engine Marketing?
  • Mapping the Digital Customer Journey
  • What is A/B Testing?
  • What is Retention Marketing?
  • Cohort Analysis in Retention Marketing
  • Creating a Social Media Strategy

Readings:

  • The Latest Internet Trends
  • Digital Consumer Trends 2021
  • Key Steps to Guide Your Digital Transformation Journey
  • Digital Marketing Metrics That Matter
  • Digital Marketing Strategy Formulation Tool
  • Understanding the Basics of Search Engine Optimization
  • Creating a Customer Journey Map
  • Social Media Metrics That Matter

Quiz:

  • Digital Marketing 

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

 

Learning Objectives:
  • Understand the essentials of succeeding in the global marketplace.
Module Components:

Video Lectures:

  • Assessing the Market Opportunity
  • Digital Business Growth Vs. Scaling
  • Strategies to Scale Digital Business
  • Finding New Markets for Digital Business Expansion
  • Tailoring for Local Customer Preferences

Readings:

  • Scaling a Digital Business
  • Scaling Digital Business : Example of Amazon and Alibaba
  • How the Cloud Enables Rapid Growth in SMBs
  • Example of Skullcandy using an Ecommerce Platform to Scale its Business
  • How Startups Can Use AI-Powered Tools to Scale Up

Quiz:

  • Managing and Driving Growth 

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

 

Learning Objectives:
  • Familiarize yourself with the concept, channels, tools and tactics of growth hacking.
Module Components:

Video Lectures:

  • What is Growth Hacking?
  • Growth Hacking Example – Air BnB
  • A Framework for Growth Marketing
  • Growth Marketing Channels

Readings:

  • The Principles of Growth
  • Growth Hacking 101
  • Growth Marketing Tools and Tactics

Quiz:

  • Growth Hacking for Driving Scale 

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

 

Readings:

  • An Introduction to Inbound Marketing Analytics and Tools by HubSpot
  • Probability and Statistics for Data Science by NYU
  • Forecasting Methods and Principles: Evidence-Based Checklists by Wharton
  • The Product Discovery Playbook by ProductBoard

 

Support

Please email support@northwest.academy for any support required with respect to the program, course or platform.