Managing Innovation in a Venture

This Course uses a fictional business to allow the learner to settle deeply into an entrepreneur’s shoes. Using the business as a realistic context, the learner is challenged to raise funding from a range of sources to launch the company, move the company successfully from a startup to a rapidly expanding “Phase 3” firm, and analyze the business’s innovative position in the market.

Faculty

Prof. Al Osborne

Prof. Al Osborne

Professor

Alfred E. Osborne, Jr. is senior associate dean of UCLA Anderson.  In this role, he oversees a variety of key areas and initiatives within the school, including development, alumni relations, marketing and communications, corporate initiatives, and executive education.

Dr. Osborne is also professor of Global Economics and Management and founder and faculty director of the Harold and Pauline Price Center for Entrepreneurial Studies.  The Price Center serves to organize faculty research, student activities and curricula related to the study of entrepreneurship and new business development at UCLA Anderson including the Management Development Entrepreneurs Program.  He has been at UCLA since 1972.

Course Learning Objectives:

By the end of this course, you will be able to:

  • Determine if a specific innovation is empowering, sustaining, or efficiency, and explain your position.
  • Propose at least five specific efficiency innovations in the context of a specific business.
  • Analyze a given market innovation to determine if it is “disruptive” and defend your position on the question.

Syllabus

Module Components:

Video Lectures:

  • Understanding the Types of Innovation in Entrepreneurial Ventures
  • Disruptive Innovation and its Application to Ventures

Readings:

  • Disruptive Innovation for Social Change
  • Disruptive Genius

Case-Study:

  • Dazzle Boutique (Continued-Part 3)

Quiz:

  • Managing Innovation in a Venture

Support

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