Innovation Strategy

Successful organizations consider innovation as the fundamental part of their corporate strategies. With an increase in globalization and technological advancements, organizations are becoming cautious to have an effective approach towards innovation. In this course, you will examine a comprehensive understanding of innovation ecosystem and its frameworks. This course also emphasizes on product innovations, non-product innovations, and the role of technology in Innovation. The course provides a firm foundation for professionals seeking to build innovation as a strategy and culture within an organization.

Course Learning Objectives:

  • Learn the fundamentals of innovation strategy and management.
  • Gain an understanding of different types of innovation within an organization. 
  • Learn the frameworks of product innovation.
  • Build an understanding of non-product innovations in detail.
  • Understand the role of technology in innovation.

Syllabus

Learning Objectives:
  • Learn an overview of innovation and its types.
  • Understand the role of innovation in product management and design thinking.
Module Components:

Video Lectures:

  • What is Innovation?
  • Doblin’s 10 Types of Innovation
  • Product and Process Innovation
  • What is Innovation Strategy?

Readings:

  • Understanding the Innovation Matrix
  • Innovation Management – The Complete Guide
  • Innovation and Product Management

Quiz:

  • An Overview of Innovation Management

 

Learning Objectives:
  • Understand how to innovate the business model, products, processes, and organizational structures.
  • Gain an understanding of building a culture of innovation.
Module Components:

Video Lectures:

  • Building an Innovation Network

Readings:

  • Structuring for Innovation
  • Systems Innovation
  • What is Innovation Culture?
  • Innovation Culture and Leadership
  • Process of Building Innovation Culture
  • Successful Innovation – How IKEA Innovates

Quiz:

  • Building Innovation Ecosystem

 

Learning Objectives:
  • Learn the importance of product innovation in business.
  • Gain an understanding of frameworks used for product innovation and method of evaluations.
  • Learn the fundamentals of the implementing product innovation.
Module Components:

Video Lectures:

  • Importance of Product Innovation in Business
  • Existing Products: Continuous and Dynamically Continuous Innovation
  • New Products: Discontinuous Innovation
  • Product Innovation Approaches
  • Design Thinking for Innovation

Readings:

  • Product Innovation: What is It and How to Do It Right?
  • Product Innovation vs. New Product Development
  • Product Performance Innovation
  • Evaluating Product Innovations
  • Find Innovation Success With Real-Win-Worth
  • Product Innovation vs. Product Development
  • Steps to Implementing Product Innovation: An Overview

Quiz:

  • Product Innovation

 

Learning Objectives:
  • Gain an understanding of service, distribution, brand, marketing, and customer experience innovations.
Module Components:

Video Lectures:

  • Business Model Innovation
  • Service Innovations
  • Marketing Innovations

Readings:

  • Distribution Channel Innovations
  • Brand Innovations
  • Customer Experience Innovations

Quiz:

  • Non-Product Innovations

 

 

Learning Objectives:
  • Understand the theory of innovation using the “S Curve”.
  • Gain an understanding of managing business technology, scouting, and network effects.
Module Components:

Video Lectures:

  • Diffusion of Innovation Theory – The “S Curve”

Readings:

  • Market-Driven Technology Roadmapping
  • Types of Business Technology
  • Driving Innovation with Technology Scouting
  • Understanding Network Effects

Quiz:

  • Technology in Innovation

 

Module Components:

Readings:

  • Roadmapping Your Way to Better Innovation By Sopheon
  • The Stage-Gate Model: An Overview By Stage-Gate International
  • The Product Discovery Playbook by ProductBoard
  • Improving the Potential for Innovation Through Design Thinking by HYPE Innovation
  • Innovation Management by CIMA

 

Support

Please email support@northwest.academy for any support required with respect to the program, course or platform.