Carol A. Scott is a professor of marketing and faculty director for the Executive Program at The John E. Anderson Graduate School of Management at the University of California, Los Angeles. She has taught in the Executive MBA program since its inception in 1982 and was on the faculty of The Ohio State University for three years prior to joining UCLA in 1977.

She was named the outstanding teacher at The Anderson School for the 1983-84 year by the MBA student body. From 1986 through 1994 she served the School in a variety of administrative positions and in 1985 was a visiting associate professor at the Harvard Business School.

Professor Scott’s research interests include marketing positioning strategies and customer analysis for marketing decisions. Her work has been published in marketing and social science journals, and she has served on the editorial boards of the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Marketing.

She has served as a consultant to a variety of profit and non-profit organizations on questions of marketing strategy, market positioning, and marketing effectiveness, and she often serves as an expert witness in litigation involving marketing questions. She was a member of the board of directors for Sizzler International, Inc. for six years, and presently serves on the board of United Online, Inc., the parent of Netzero, Juno, Classmates, and MyPoints.

Education

Ph.D. Marketing, 1975, Northwestern University
M.S. Management, 1972, Northwestern University
B.S. Education, 1970, University of Texas at Austin

Interests

Aerospace, Consumer Behavior, Corporate Renewal, Customer Analysis, Global Marketing, Marketing Strategy, Medical Marketing, Retailing, Trademarks, Marketing Trends

Gonzalo Freixes is a senior lecturer in the accounting area and is currently the Associate Dean of the Executive MBA and Fully Employed MBA programs, as wells as overseeing the Global Immersion programs for all three UCLA Anderson MBA programs. Mr. Freixes also serves as faculty director for the Applied Management Research Program for the full-time MBA Program. He holds a doctorate in jurisprudence from Loyola Law School and a master’s in business taxation from the University of Southern California.

Mr. Freixes teaches business law, international business law, business ethics, corporate and individual taxation, and real estate law & taxation in the MBA Program and in the undergraduate accounting minor program. He has lectured in Brazil, Spain, France, Holland, Argentina, South Africa, Belgium and Chile on international business & tax subjects. Previously, he taught international business law and business law at California State University, Northridge.

Mr. Freixes also directs the Price Center’s UCLA Summer Entrepreneurship Institute for undergraduate students, where he also teaches a course in business ethics and corporate governance. He frequently lectures in the subjects of taxation, corporate governance, business ethics, international business law, and trial advocacy.

In 2011, Mr. Freixes received the Neidorf Decade Teaching Award from the UCLA Anderson faculty and in 2006, he received the Fully Employed MBA class Outstanding Teacher Award. He is the faculty advisor and coach for the UCLA Mock Trial program. UCLA won the national mock trial championship in 2004, 2005, and 2011. He also served as a writer and consultant for the pilot of a Fox TV reality series, The Partner.

Mr. Freixes currently serves on the Board of Trustees of the Executive MBA Council and was Chair of the Board in 2012. He was an elected official with the Newhall School Board of Trustees (serving two years as its president) and also served on the State Bar of California’s Judicial Nominees Commission for three years, where he evaluated the California governor’s judicial nominees for the Supreme, Appellate, Superior and Municipal Courts.

Education

J.D. Law, 1979, Loyola Law School
M.A. Business Taxation, 2008, USC

Interests

Business law, taxation, business ethics, governance, international law and taxation, international trade, Latin America, law, political and legal strategy, start-up companies

Sanjay Sood’s research and teaching expertise lies in the area of brand equity and consumer decision making. Using psychological principles, Sanjay examines how firms can best build, manage, and leverage strong brand names. This includes investigating what brand names mean to consumers, how to manage brand portfolios, how to use brand naming strategies to launch new products, and how to protect brand names from becoming diluted over time and across geographical boundaries. His research has been published in leading marketing and psychology journals including the Journal of Consumer Research, Journal of Marketing, and Cognitive Psychology.

Dr. Sood is an associate editor at the Journal of Marketing, and he is on the editorial review boards of the Journal of Consumer Research, Journal of Consumer Psychology and the Journal of Marketing Research.

Dr. Sood obtained his PhD in marketing from the Graduate School of Business, Stanford University. His MBA degree is from the Kellogg Graduate School of Management, Northwestern University, in marketing and strategy. He gained industry experience in product marketing at Centel Corporation, now a division of Sprint. Before joining Centel, he completed a BS degree in electrical engineering from the University of Illinois, Urbana-Champaign.

Dr. Sood has won several awards for excellence in teaching and student mentoring, including the Neidorf Decade Teaching Award at UCLA. Actively involved with industry, Sanjay has worked with several leading marketing companies, including Intel, Starbucks, Disney, Levi-Strauss, Microsoft, and Kaiser Permanente.

Education

Ph.D. in marketing, Graduate School of Business, 1999, Stanford University
M.B.A. in marketing and strategy, Kellogg Graduate School of Management, 1992, Northwestern University
B.S. in electrical engineering with honors, 1987, University of Illinois

Interests

Marketing management, brand management, advertising, consumer behavior