Going from Local to Global

This course covers a range of topics associated with globalization and the leadership of multinational companies. Topics include how to gain a global mindset, how to move an established organization successfully into a new market/country, and how to ensure that in a complex world, difficult business decisions are ethical, correct, and defensible.


Prof. Gonzalo Freixes

Prof. Gonzalo Freixes


Gonzalo Freixes is a senior lecturer in the accounting area and is currently the Associate Dean of the Executive MBA and Fully Employed MBA programs, as wells as overseeing the Global Immersion programs for all three UCLA Anderson MBA programs. Mr. Freixes also serves as faculty director for the Applied Management Research Program for the full-time MBA Program. He holds a doctorate in jurisprudence from Loyola Law School and a master’s in business taxation from the University of Southern California.

Mr. Freixes teaches business law, international business law, business ethics, corporate and individual taxation, and real estate law & taxation in the MBA Program and in the undergraduate accounting minor program. He has lectured in Brazil, Spain, France, Holland, Argentina, South Africa, Belgium and Chile on international business & tax subjects. Previously, he taught international business law and business law at California State University, Northridge.

Mr. Freixes also directs the Price Center’s UCLA Summer Entrepreneurship Institute for undergraduate students, where he also teaches a course in business ethics and corporate governance. He frequently lectures in the subjects of taxation, corporate governance, business ethics, international business law, and trial advocacy.

In 2011, Mr. Freixes received the Neidorf Decade Teaching Award from the UCLA Anderson faculty and in 2006, he received the Fully Employed MBA class Outstanding Teacher Award. He is the faculty advisor and coach for the UCLA Mock Trial program. UCLA won the national mock trial championship in 2004, 2005, and 2011. He also served as a writer and consultant for the pilot of a Fox TV reality series, The Partner.

Mr. Freixes currently serves on the Board of Trustees of the Executive MBA Council and was Chair of the Board in 2012. He was an elected official with the Newhall School Board of Trustees (serving two years as its president) and also served on the State Bar of California’s Judicial Nominees Commission for three years, where he evaluated the California governor’s judicial nominees for the Supreme, Appellate, Superior and Municipal Courts.


J.D. Law, 1979, Loyola Law School
M.A. Business Taxation, 2008, USC


Business law, taxation, business ethics, governance, international law and taxation, international trade, Latin America, law, political and legal strategy, start-up companies

Course Learning Objectives:

By the end of this course, you will be able to:

  • Use the PEST structure to analyze a potential new foreign market.
  • Consider the facts related to a proposed new foreign market to recommend the best method for initial entry.
  • From a list, select final candidates for positions as business manager, country manager, and human resources functional manager for a new branch office in a new market, providing rationales for each choice.


Module Components:

Video Lectures:

  • Challenges and Issues in Going Global
  • Practicalities and Perspectives for Global Market Entry
  • Capabilities and Competencies of the Global Manager


  • Entering an Emerging Foreign Market
  • Succeed in International Markets
  • The Case of Greek Banks Entering the Albanian Market

Case Study:

  • Marrilae as a Future Global Leader (Continued – Part 2)


  • Going from Local to Global


Please email [email protected] for any support required with respect to the program, course or platform.