Finance & Accounting – Fundamental Concepts

This Course digs into two of the most crucial aspects of business – the processes that support production and delivery of a good or service, and the financial acumen required to keep the operation running. The topics in this Course include process analysis, financial basics, and the interaction between standard business reports such as the balance sheet, the income statement, and the statement of cash flows, and the major activities every business pursues.


Prof. George Geis

Prof. George Geis


George T. Geis, Ph.D., is an adjunct professor of Information Systems at the UCLA Anderson School of Management. Geis teaches at UCLA Anderson in the areas of mergers & acquisitions, financial modeling, entrepreneurship, and accounting.  He has been voted Outstanding Teacher of the Year at UCLA Anderson four times and has received a number of other teaching awards. Geis has also served as Associate Dean and Faculty Director of UCLA Anderson’s Executive MBA program. He is currently Faculty Director of Anderson’s Mergers and Acquisitions Executive program. Geis has also taught mergers and acquisitions at the Haas School, UC Berkeley and has been a visiting professor at Bocconi University (Milan) and at Darden School of Business (University of Virginia).

Dr. Geis is an expert on M&A activity in technology, communications and media markets. His most recent book, Digital Deals, provides a blueprint for planning and executing sound corporate business development strategies. Geis’ research interests include market modeling for M&A-related strategies as well as venture initiation and growth processes.

A National Science Foundation and Woodrow Wilson Honorary Fellow, Dr. Geis has extensive consulting experience and has published dozens of professional articles and six books. He is the recipient of the Financial Executives Institute Award for outstanding achievement in finance.

Dr. Geis taught in the LEAD Summer Institute for minority youth for more than 10 years. He has provided management education for directors of Head Start programs nationwide as well as for Iraq veterans in UCLA’s Entrepreneurs’ Bootcamp for Veterans with Disabilities. His 16- tape lecture series on “Statistical Analysis in Business” appeared as part of the Teaching Company’s Super Star Teacher series.

Geis is editor of a web site that provides a visual analysis of M&A deals in technology, media and communications markets at Geis also writes an M&A blog at

Geis received a B.S. “summa cum laude” and with “honors in mathematics” from Purdue University , an M.B.A. from University of California, Los Angeles, and a Ph.D. from University of Southern California.

Course Learning Objectives:

By the end of this course, you will be able to:

  • Explain what financial statements are and their purpose/s, collectively and individually.
  • Demonstrate how financial statements reflect the business activities of the business venture.
  • Using a set of data, build a balance sheet that represents the financial position of a business venture.


Module Components:

Video Lectures:

  • Financial Statements & Communication
  • Business Activities and Financial Statements
  • The Balance Sheet – Assets


  • Defining Financial Statements
  • Types of Financial Statements
  • Note on Cash Flow Statement
  • Income Statement and Profit & Loss Account
  • Statement of Financial Position
  • Limitations of Financial Statements

Case Study:

  • Drastic Publishing (Continued – Part 6)


  • Finance & Accounting – Fundamental Concepts


Please email [email protected] for any support required with respect to the program, course or platform.