Disruptive Innovation
This Course helps the prospective entrepreneur gain a basic understanding of how to approach launching a business. The topics covered in this Course include entrepreneurial characteristics, how to find and test an idea to ensure it has market potential, and some important thoughts on how to use “lean” principles and how to develop a viable business model.
Faculty
Prof. Al Osborne
Professor
Alfred E. Osborne, Jr. is senior associate dean of UCLA Anderson. In this role, he oversees a variety of key areas and initiatives within the school, including development, alumni relations, marketing and communications, corporate initiatives, and executive education.
Dr. Osborne is also professor of Global Economics and Management and founder and faculty director of the Harold and Pauline Price Center for Entrepreneurial Studies. The Price Center serves to organize faculty research, student activities and curricula related to the study of entrepreneurship and new business development at UCLA Anderson including the Management Development Entrepreneurs Program. He has been at UCLA since 1972.
Course Learning Objectives:
By the end of this course, you will be able to:
- Explain how the principles of “lean startup” might apply to a new business.
- Analyze the economic realities of an industry so you can find a strategy for your business that gives you a strong competitive advantage.
- Determine if a specific innovation is empowering, sustaining, or efficiency, and explain your position.
- Propose at least five specific efficiency innovations in the context of a specific business.
- Analyze a given market innovation to determine if it is “disruptive” and defend your position on the question.
Syllabus
The Lean Start Up Framework for Entrepreneurs
Learning Objectives:
As a result of participating in this module, you will be able to:
- Explain how the principles of “lean startup” might apply to a new business.
- Analyze the economic realities of an industry so you can find a strategy for your business that gives you a strong competitive advantage.
Module Components:
Video Lectures:
- Understanding the Lean Start-up Principles
- Business Model Development with Lean Start-up
Readings:
- Lean Start-ups – a live discussion with Eric Ries and Dave McClure
- Why The Lean Start-Up Changes Everything
- Understanding the Business Models Landscape
- The Case for The Fat Start-Up
Case-Study:
- Wii Arcade
Quiz:
- The Lean Start Up Framework for Entrepreneurs
Managing Innovation in a Venture
Learning Objectives:
As a result of participating in this module, you will be able to:
- Determine if a specific innovation is empowering, sustaining, or efficiency, and explain your position.
- Propose at least five specific efficiency innovations in the context of a specific business.
- Analyze a given market innovation to determine if it is “disruptive” and defend your position on the question.
Module Components:
Video Lectures:
- Understanding the Types of Innovation in Entrepreneurial Ventures
- Disruptive Innovation and its Application to Ventures
Readings:
- Disruptive Innovation for Social Change
- Disruptive Genius
Case-Study:
- Dazzle Boutique
Quiz:
- Managing Innovation in a Venture
Support
Please email [email protected] for any support required with respect to the program, course or platform.