Business Strategy and Business Models

This course starts by re-familiarizing participants with effective business strategies and the concept of industry attractiveness. You will learn to define and articulate strategy and its application in delivering value. Participants will then be introduced to the concept of building a business model in a “Lean Start Up”. This will helps participants develop a lean, fast and iterative approach to designing a business model and growing their business. The last module of this course focuses on “Digital Business Models”, explained with examples and frameworks, this module helps participants in selecting a suitable digital business strategy and model for their company.

Course Learning Objectives:

  • Compose a draft strategy statement for a company, stating how it will create, capture, and deliver value.
  • Based on research, create a value map comparing the relative strengths of two competitors that shows six to eight characteristics.
  • Adjust Total Cost, Price, and Firm Profit for a specific customer, focusing on capturing maximum value.
  • Use Five Forces Analysis to determine the attractiveness of a given industry.
  • Build on an existing draft to refine a strategy statement so that it expresses in detail how the company is unique in its approach to creating, capturing, and delivering value.
  • Propose at least one way to improve the situation so as to deliver more value, given circumstances describing how a company is failing to deliver maximum value to its customers.
  • Build a business model for running a entrepreneurship venture or startup.
  • Explain how the principles of “lean startup” might apply to a new business.
  • Analyze the economic realities of an industry so you can find a strategy for your business that gives you a strong competitive advantage.
  • Identify a digital business opportunity and craft a digital value proposition.
  • Review digital business models and select a suitable digital business model for your business.
  • Kick start your company’s digital transformation strategy.

Syllabus

Learning Objectives:
  • Compose a draft strategy statement for a start-up company, stating how it will create, capture, and deliver value.
  • Based on research, create a value map comparing the relative strengths of two competitors that shows six to eight characteristics.
  • Adjust Total Cost, Price, and Firm Profit for a specific customer, focusing on capturing maximum value.
Module Components:

Video Lectures:

  • What is Strategy?
  • Creating and Capturing Value
  • The Difference Between Creating and Capturing Value

Readings:

  • Porter’s Strategy Framework
  • Capture More Value

Quiz:

  • Understanding Strategy
Learning Objectives:
  • Use Five Forces Analysis to determine the attractiveness of a given industry.
  • Build on an existing draft to refine a strategy statement so that it expresses in detail how the company is unique in its approach to creating, capturing, and delivering value.
  • Propose at least one way to improve the situation so as to deliver more value, given circumstances describing how a company is failing to deliver maximum value to its customers.
Module Components:

Video Lectures:

  • Industry Attractiveness
  • Value Proposition
  • Ensuring Competitiveness (VRIO Framework)
  • Challenges in Delivering Value
  • A Framework for Strategy Implementation

Readings:

  • Porter’s Five Forces – Strategy Framework
  • VRIO Framework Explained

Quiz:

  • Developing and Implementing Strategy
Learning Objectives:
  • Build a business model for running a entrepreneurship venture or startup.
  • Explain how the principles of “lean startup” might apply to a new business.
  • Analyze the economic realities of an industry so you can find a strategy for your business that gives you a strong competitive advantage.
Module Components:

Video Lectures:

  • What is a Business Model?
  • Understanding the Lean Start Up Principles
  • Business Model Development with Lean Startup – I
  • Business Model Development with Lean Startup – II

Readings:

  • Business Models – Definition and Types
  • Lean Startups – a live discussion with Eric Ries and Dave McClure
  • Why The Lean Start-Up Changes Everything
  • Understanding the Business Models Landscape
  • The Case for The Fat Start-Up

Quiz:

  • Business Models and Lean Startup Framework
Learning Objectives:
  • Identify a digital business opportunity and craft a digital value proposition.
  • Review digital business models and select a suitable digital business model for your business.
  • Kick start your company’s digital transformation strategy.
Module Components:

Video Lectures:

  • Clarifying the Digital Business Opportunity
  • Defining the Digital Value Proposition
  • Examples of Digital Business Models
  • Digital Transformation : Creating an Operational Backbone
  • Digital Transformation : Creating an Digital Services Backbone

Readings:

  • Designing a Business Model for the Digital Economy
  • Unlocking Success in Digital Transformations
  • Rethinking Strategy for an Age of Digital Disruption

Quiz:

  • Digital Business Models

 

Module Components:

Readings:

  • From Strategy to Business Models and to Tactics

 

Support

Please email support@northwest.academy for any support required with respect to the program, course or platform.