Business Plan Development

This Course focuses on how the entrepreneur plans for the launch of a new business. The Course begins with a realistic look at entrepreneurship, including options from inheritance to startup, and analyzing the market ecosystem. It then moves into the entrepreneurial process and initial steps for forming a new venture, and finally to the analysis of five types of risk and the mechanics of writing of a business plan.

Private

Faculty

Prof. George Abe

Prof. George Abe

Professor

George Abe is a lecturer and Faculty Director of the Strategic Management Research (SMR) Program at the UCLA Anderson School of Management. His teaching responsibilities include entrepreneurship, business plan development and field study program advisories. SMR is the field study program, required of all Executive MBA students.

He was Business Development Manager for the UCLA Office of Intellectual Property, which is responsible for patent protection and commercialization of UCLA research.

Previously, he was a venture partner with Palomar Ventures, a VC firm in Santa Monica, California. Before Palomar, he was a Business Development Manager at Cisco Systems. Prior to that he was with Infonet Services Corporation (NYSE:IN, now BT) where he designed Infonet’s IP data service.

From 1998 until 2006, he was a member of the board of directors of Switchcore AB, a publicly traded fabless semiconductor designer in Sweden. He has also held board of director positions with various startup companies and not-for-profit organizations.

He is the author of Residential Broadband, which presents an analysis of high-speed residential networking, published by Cisco Press.

Education

B.A. Mathematics, UCLA
M.S. Business, Quantitative Methods, UCLA

 

Course Learning Objectives:

By the end of this course, you will be able to:

  • Write several introductory elements of a business plan for a given business idea/company, using a modified template.
  • Develop preliminary revenue elements of a business plan for a given business idea/company, using a modified template.
  • Write several operations elements of a business plan for a given business idea/company, using a modified template.
  •  

Syllabus

Module Components:

Video Lectures:

  • Anatomy, Purpose and Process of Business Plan
  • Business Plan Development – Strategy and Revenue Generation
  • Business Plan Development – Operations and Financial Presentation

Readings:

  • Overall Purpose of a Business Plan
  • What is a Business Plan?
  • Core Elements of a Business Plan

Case Study:

  • Choose Your Own Adventure (Continued-Part 3)

Quiz:

  • Business Plan Development

Support

Please email [email protected] for any support required with respect to the program, course or platform.