According to a Harvard Business School research paper, a substantive definition of the ‘business model’ is a collection of decisions enforced by the authority of the firm on its employees. There are two aspects of a business model – the internal constitution of the firm and the firm’s external alignment – and these are the result of the different degrees of authority a firm has over its employees as opposed to other market actors. A firm may make a variety of decisions regarding either its internal constitution or the types of transactions it facilitates. Conceiving of a business model in this way has a variety of benefits, including the ability to analyze discrete firm choices, according to the paper. According to a recent survey conducted by Harvard Business Review Analytic Services, 95% of global executives said digital transformation has grown in importance in their industry over the past 12 months; 90% said Covid-19 has accelerated the timing of their organization’s transformation efforts. This course provides an outlook for the digital business opportunities and covers the primer of digital transformation. The course emphasizes upon the digital marketing concepts and sets a foundation for learners in terms of applying a design thinking approach.