NUS HRLP 3 – Business Models and Digital Transformation
According to a Harvard Business School research paper, a substantive definition of the ‘business model’ is a collection of decisions enforced by the authority of the firm on its employees. There are two aspects of a business model – the internal constitution of the firm and the firm’s external alignment – and these are the result of the different degrees of authority a firm has over its employees as opposed to other market actors. A firm may make a variety of decisions regarding either its internal constitution or the types of transactions it facilitates. Conceiving of a business model in this way has a variety of benefits, including the ability to analyze discrete firm choices, according to the paper. According to a recent survey conducted by Harvard Business Review Analytic Services, 95% of global executives said digital transformation has grown in importance in their industry over the past 12 months; 90% said Covid-19 has accelerated the timing of their organization’s transformation efforts. This course provides an outlook for the digital business opportunities and covers the primer of digital transformation. The course emphasizes upon the digital marketing concepts and sets a foundation for learners in terms of applying a design thinking approach.
Course Learning Objectives:
- Develop an understanding of the culture of innovation and digital transformation
- Familiarize yourself with the basics of digital transformation concepts with industry examples
- Enhancing Innovation through Organisational Learning and Empathy Culture
Faculty
Prof. Yoshi Mitsui
NUS Affiliate Faculty
Yoshi Mitsui has been an Affiliate Faculty at the NUS Business School Executive Education since 2017. He teaches all things related to becoming digital organisations, from strategy and innovation to people management. He also teaches extensively in corporate universities across Asia. He was a faculty member at the corporate university of CP Group in Thailand until 2021.
As the CEO of an innovation advisory firm, he has worked with 40+ organisations on over 120 innovation projects. Some projects have received millions of dollars in funding, and others have spun off as new entities. To date, he has worked with and trained 2,500 innovators.
Yoshi holds advisory roles in multinational companies, charity organisations, social enterprises, and digital industry associations. He is also a mentor in several startup accelerators.
He has an MBA from the University of Melbourne and dropped out of a doctorate programme to start his own business. He has completed executive programmes at Harvard Kennedy School, IMD and MIT.
Syllabus
Learning Objectives:
- We’ve been talking about digital for many years. Some companies have made significant progress in their digital journeys. However, the world has accelerated its digital adoption due to Covid-19. Many new digital-native startups have emerged. Are large companies doing enough to combat these digital players? In this session, we look at DBS Bank, one of the most praised digital stories of our times and learn what companies can do to accelerate digital transformation.
Module Components:
Videos:
- Faculty Video: Digital Transformation
- Faculty Video: Digital Startups
- YouTube Video: Siew Choo Soh, DBS – Digital Transformation in the Banking Industry
Readings:
- Digital Transformation Comes Down to Talent in 4 Key Areas.
- Case Study: DBS Bank Ltd.: How to Accelerate Digitalization
Quiz:
- Accelerating Digital Transformation
Learning Objectives:
- Develop an understanding of the culture of innovation and digital transformation
- How to enhance innovation through Organisational Learning and Empathy Culture
Module Components:
Videos:
- Faculty Video: A Culture of Innovation
- YouTube Video: Microsoft CEO Satya Nadella on creating a culture that fosters ideas
Readings:
- Case Study: Enhancing Innovation through Organisational Learning and Empathy Culture: Microsoft under CEO Satya Nadella
- 4 Lessons from Levi’s’ Digital Transformation
Quiz:
- A Culture of Innovation
Support
Please email [email protected] for any support required with respect to the program, course or platform.