by Northwest Faculty | Apr 21, 2022
PGP PRO Digital Transformation and New Business Models According to a recent survey conducted by Harvard Business Review Analytic Services, 95% of global executives said digital transformation has grown in importance in their industry over the past 12 months; 90% said...
by Northwest Faculty | Apr 21, 2022
PGP PRO Marketing and Brand Strategy This course builds the foundations for marketing a digital brand. The course begins with classic marketing principles such as features and benefits, the 3 concepts of Cs, segmenting and defining a target market, building a brand...
by Northwest Faculty | Mar 31, 2022
PGP PRO Strategy and Competitive Advantage This course starts by familiarizing participants with effective business strategies and the concept of industry attractiveness. You will learn to define and articulate strategy and its application in delivering value. The...
