by Northwest Faculty | Oct 22, 2021
PGP PRO Dec 2021 | Essentials of Global Leadership This course covers a range of topics associated with globalization and the leadership of multinational companies. Topics include how to gain a global mindset, how to move an established organization successfully into...
by Northwest Faculty | Oct 22, 2021
PGP PRO Dec 2021 | Managing and Driving Global Growth This course focuses on several essential questions related to a company’s efforts to succeed in the global marketplace: What is the value of “going global”? What organizational structures best contribute to global...
by Northwest Faculty | Oct 22, 2021
PGP PRO Dec 2021 | Competitive Strategy This Course dives deeply into business strategy, beginning with a comprehensive overview of competitive advantage and how game theory can help a businessperson achieve it. Professor Larkin then moves into non-market strategy, in...
by Northwest Faculty | Oct 22, 2021
PGP PRO Dec 2021 | Economics This course addresses key aspects of economics, including microeconomics, macroeconomics, and business economics. It also discusses how managers use economic analysis to make important decisions. Specific topics include Cost-Benefit...
by Northwest Faculty | Oct 22, 2021
PGP PRO Dec 2021 | Introduction to Marketing and Branding This course builds the foundations for marketing a digital brand. The course begins with classic marketing principles such as features and benefits, the 3 concept of Cs, segmenting and defining a target market,...