by Northwest Faculty | Oct 22, 2021
Digital Marketing – Consumers, Strategy and Channels | 2020-21 This course helps you learn the frameworks and tools required for you to kick-start your digital marketing efforts. Exemplified using digital strategies adopted by leading companies, the first part...
by Northwest Faculty | Oct 22, 2021
PGP PRO Dec 2021 | Managing People, Culture and Teams This Course focuses on the human side of business. Professor Bendersky moves from the general topic of corporate culture and how it can be consciously shaped and managed to the effective use of teams, then...
by Northwest Faculty | Oct 22, 2021
PGP PRO Dec 2021 | Managing Effective Operations This Course shows a new entrepreneur the inside workings of a business process, viewed with precision. Professor Rajaram begins with a scientific understanding of operations management, demonstrating the steps in...
by Northwest Faculty | Oct 22, 2021
PGP PRO Dec 2021 | Financial Management and Driving Growth in Entrepreneurial Venture This final Course in the Leading and Managing the Startup Certificate addresses growth as seen through a financial lens. Professor Geis’s topics include analyzing a business...
by Northwest Faculty | Oct 22, 2021
PGP PRO Dec 2021 | Managing Growth of Entrepreneurial Venture This Course uses a fictional business to allow the learner to settle deeply into an entrepreneur’s shoes. Using the business as a realistic context, the learner is challenged to raise funding from a range...
