Digital Marketing – Consumers, Strategy and Channels | 2020-21

MAP Introduction to Marketing and Branding | 2020-21

MAP Introduction to Marketing and Branding | 2020-21 This course builds the foundations for marketing a digital brand. The course begins with classic marketing principles such as features and benefits, the 3 concept of Cs, segmenting and defining a target market,...
Digital Marketing – Consumers, Strategy and Channels | 2020-21

Introduction to Operations and Finance | 2020-21

Introduction to Operations and Finance | 2020-21 This Course digs into two of the most crucial aspects of business – the processes that support production and delivery of a good or service, and the financial acumen required to keep the operation running. The topics in...
Digital Marketing – Consumers, Strategy and Channels | 2020-21

Economics | 2020-21

Economics | 2020-21 This course addresses key aspects of economics, including microeconomics, macroeconomics, and business economics. It also discusses how managers use economic analysis to make important decisions. Specific topics include Cost-Benefit Analysis; The...
Digital Marketing – Consumers, Strategy and Channels | 2020-21

Introduction to Organizations and Leadership | 2020-21

Introduction to Organizations and Leadership | 2020-21 This course sets the stage for learning about how business works and covers two important aspects of running a business – Organization and Leadership. The first half of the course provides an understanding...