by Northwest Faculty | Dec 11, 2021
You can find all your pre-reads, case studies, articles, webinar presentations along with their recordings in this...
by Northwest Faculty | Oct 22, 2021
Digital Marketing – Consumers, Strategy and Channels | 2020-21 This course helps you learn the frameworks and tools required for you to kick-start your digital marketing efforts. Exemplified using digital strategies adopted by leading companies, the first part...
by Northwest Faculty | Oct 22, 2021
MAP Dec 2021 | Managing People, Culture and Teams This Course focuses on the human side of business. Professor Bendersky moves from the general topic of corporate culture and how it can be consciously shaped and managed to the effective use of teams, then concludes...
by Northwest Faculty | Oct 22, 2021
MAP Dec 2021 | Managing Effective Operations This Course shows a new entrepreneur the inside workings of a business process, viewed with precision. Professor Rajaram begins with a scientific understanding of operations management, demonstrating the steps in process...
by Northwest Faculty | Oct 22, 2021
MAP Dec 2021 | Financial Management and Driving Growth in Entrepreneurial Venture This final Course in the Leading and Managing the Startup Certificate addresses growth as seen through a financial lens. Professor Geis’s topics include analyzing a business opportunity...
