by Northwest Faculty | Apr 14, 2021
GMP Competitive Strategy | 2020-21 This Course dives deeply into business strategy, beginning with a comprehensive overview of competitive advantage and how game theory can help a businessperson achieve it. Professor Larkin then moves into non-market strategy, in...
by Northwest Faculty | Mar 13, 2021
Economics This course addresses key aspects of economics, including microeconomics, macroeconomics, and business economics. It also discusses how managers use economic analysis to make important decisions. Specific topics include Cost-Benefit Analysis; The Demand...
by Northwest Faculty | Feb 15, 2021
Introduction to Marketing and Branding | 2020-21 This course builds the foundations for marketing a digital brand. The course begins with classic marketing principles such as features and benefits, the 3 concept of Cs, segmenting and defining a target market, building...
by Northwest Faculty | Jan 27, 2021
You can find all your pre-reads, case studies, articles, webinar presentations along with their recordings in this...
by Northwest Faculty | Jan 27, 2021
Please find the general information regarding the program under this...
