GMP Managing and Driving Global Growth

GMP Managing and Driving Global Growth

GMP Managing and Driving Global Growth This course focuses on several essential questions related to a company’s efforts to succeed in the global marketplace: What is the value of “going global”? What organizational structures best contribute to global success? And...
GMP Managing and Driving Global Growth

GMP Competitive Strategy | 2020-21

GMP Competitive Strategy | 2020-21 This Course dives deeply into business strategy, beginning with a comprehensive overview of competitive advantage and how game theory can help a businessperson achieve it. Professor Larkin then moves into non-market strategy, in...
GMP Managing and Driving Global Growth

Economics

Economics This course addresses key aspects of economics, including microeconomics, macroeconomics, and business economics. It also discusses how managers use economic analysis to make important decisions. Specific topics include Cost-Benefit Analysis; The Demand...
GMP Managing and Driving Global Growth

Introduction to Marketing and Branding | 2020-21

Introduction to Marketing and Branding | 2020-21 This course builds the foundations for marketing a digital brand. The course begins with classic marketing principles such as features and benefits, the 3 concept of Cs, segmenting and defining a target market, building...