GMP Competitive Strategy | 2020-21

GMP Competitive Strategy | 2020-21

GMP Competitive Strategy | 2020-21 This Course dives deeply into business strategy, beginning with a comprehensive overview of competitive advantage and how game theory can help a businessperson achieve it. Professor Larkin then moves into non-market strategy, in...
GMP Competitive Strategy | 2020-21

Economics

Economics This course addresses key aspects of economics, including microeconomics, macroeconomics, and business economics. It also discusses how managers use economic analysis to make important decisions. Specific topics include Cost-Benefit Analysis; The Demand...
GMP Competitive Strategy | 2020-21

Introduction to Marketing and Branding | 2020-21

Introduction to Marketing and Branding | 2020-21 This course builds the foundations for marketing a digital brand. The course begins with classic marketing principles such as features and benefits, the 3 concept of Cs, segmenting and defining a target market, building...