by Northwest Education | Oct 23, 2020
Managing Global Enterprises Competitive Strategy | DBLP 2021 This Course dives deeply into business strategy, beginning with a comprehensive overview of competitive advantage and how game theory can help a businessperson achieve it. Professor Larkin then moves into...
by Northwest Education | Oct 23, 2020
Building a Marketing and Branding Strategy | DBLP 2021 This course builds the foundations for marketing a digital brand. The course begins with classic marketing principles such as features and benefits, the 3 concept of Cs, segmenting and defining a target market,...
by Northwest Education | Oct 23, 2020
Building and Leading a High Performing Organization | DBLP 2021 This course focuses on building an effective organization structure and decision making processes. The course moves from the general topic of corporate culture and how it can be consciously managed to the...
by Northwest Education | Oct 22, 2020
Building a Global Business | DBLP 2021 This course focuses on several essential questions related to a company’s efforts to succeed in the global marketplace: What is the value of “going global”? What organizational structures best contribute to global success? And...
by Northwest Education | Oct 22, 2020
Effective Negotiations | DBLP 2021 As digital businesses expand operations, business leaders often find themselves in conflict and negotiations with various stakeholders locally and globally. This course focuses on negotiation principles and techniques, and then...