UCLA AMP 2023-24 I Customer Centricity, Driving Growth and Scale

UCLA AMP 2023-24 I Innovation and Design Thinking

Innovation and Design Thinking This course provides participants an integral view of deploying a coherent technology strategy with a focus on factors necessary for driving market success. The course helps participants understand the importance of product innovation in...
UCLA AMP 2023-24 I Customer Centricity, Driving Growth and Scale

UCLA AMP 2023-24 I Marketing and Brand Strategy

UCLA AMP 2023-24 I Marketing and Brand Strategy This course builds the foundations for marketing a digital brand. The course begins with classic marketing principles such as features and benefits, the 3 concepts of Cs, segmenting and defining a target market, building...
UCLA AMP 2023-24 I Customer Centricity, Driving Growth and Scale

UCLA AMP 2023-24 I Growth Oriented Leadership

UCLA AMP 2023-24 I Growth Oriented Leadership This course helps participants in differentiating and honoring both management and leadership skills, and the important thoughts about a manager’s ethics. The course covers topics associated with globalization including...